At the 2010 Scotiabank Toronto Waterfront Marathon, Peter Donato (President of AllSportsMarketing and MyNextRace.com) donned his mascot suit and broke a Guiness World Record for fastest marathon time for a runner in a mascot suit. What an accomplishment!
But perhaps even more impressive was his ability to raise close to $5000 for The Leukemia and Lymphoma Society! That's the power of Mascot Marketing!
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