Jefferson the Dog
And in his own words...."Hi, my name is Jefferson, the official company mascot. I was rescued from the Toronto Animal Shelter and except for the fact that I have to wear a uniform sometimes, I really enjoy working for MyNextRace.com. You can find me at just about every local race, hanging around the booth, but mostly I can be found in the food area.
I really enjoy bagels with peanut butter, hot dog wieners that drop on the ground, but not healthy items like fruit (yuck!). My owner makes me drink a lot of water, so watch your pant legs.
I am easily the fittest member of the staff, despite what my owner thinks. I can run, jump, fetch, swim and bark with the best around.
Not content with my two World Records I am now training for the Dock Dogs world record in distance jumping. I also enjoy tummy rubs, so feel free to share these with me. I also take a whole-food supplement to stay healthy, Juice Plus+ for dogs. WOOF!
Jefferson the Man
Peter Donato is an accomplished, visionary leader with over 23 years of experience in direct marketing, including special events management, business development, promotions, advertising and marketing. He graduated from De La Salle College - Oaklands in 1985 and pursued studies through to 1990 at York University. Peter tutored in the Sport York Marketing department for the York Yeomen (Varsity Athletics) as well as playing Varsity Tennis and Golf. Peter culminated his years at Canada's 3rd largest University as Student Council President.For the next 10 years Peter worked for Clegg Campus Marketing honing his direct-marketing skills and learning the ropes of grass-roots marketing and distribution. He then pursued work at the family-owned construction company, Metro Railing Ltd. from 1999 - 2003. Peter started his interest in the Endurance Sports arena as a key volunteer at the 2000 and 2001 World Cup Toronto Triathlon, responsible for Elite Athlete liason, home-host coordination, and construction of the Swim Gantry and Finish Line Structure. Peter then worked for one year at the Canada Running Series, overseeing numerous logistic, marketing, distribution and sponsorship areas for all five Toronto-area races. The 2002 growth of CRS events' has still remained un-matched from this era.
In 2003 Peter left to start his own company, All Sports Marketing to provide distribution and marketing services for local races and events, and introduced the web-site MyNextRace.com the year following. All Sports Marketing Inc. has now evolved into a full-service provider for the race and event community, and was incorporated in 2007. Peter also owns a Virtual Franchise with Juice Plus+, the world's most researched whole-food supplement, and is on a leadership track to National Marketing Director with the company, National Safety Associates. Peter has remained active in the sport, completing 15 marathons, five in Boston, dozens of adventure races, triathlons and cycling races, and hundreds of races and events overall. He officially 'retired' from competitive racing after finishing his first (for now) Ironman Triathlon in Arizona, 2008. Peter still races and runs and you can join him in Italy on one of his Rome to Venice bike tours. He and Jefferson live, work and play near Lake Ontario in Toronto.
